A beauty-preneur, educator, successful [X] figure biz owner, and lash and brow extraordinaire with over 18 years of experience. Back in 2003, I started my business with $465 and got creative with finding financing options. As you can imagine… It was tough.
For the first 6 months, I spent evenings, weekends, bank holidays, and every spare minute that I could find working on my business. But then I opened my first cosmetics counter and created my namesake line “THE LOOK BY JOI”, and as they say, the rest is history.